Turn the pressure way down, and the results way up.

It turns out that it isn’t faster or easier to just “do it all, do it right, the first time”.

gentle momentum

is the simpler-is-better framework to make your goals easier (especially if your brain operates at turbo speed).

Breathe out…

Gentle Momentum is my love letter to you – a powerful person who shapes your life and the world around you.

It’s an invitation to remember that space, intentionality and momentum take us further than perfectionism, scarcity or being so afraid of doing it wrong that we never press publish.

It’s a reminder that “I need to do it right, fully, perfectly, all of it, this first time” doesn’t get us to our end goals faster. It’s usually slower (and you already know that).

Whether this is your first or fiftieth time working with me, I’m excited to have you here.

Gentle Momentum works where perfectionism, completionism, moving goalposts and fear-driven-creation don’t.

The Gentle Momentum method uses the power of one simple focus at a time. We create flow, joy, breathing space, clear scoping and finally being done as key parts of our work. Iterative improvements flow into compounding momentum, like burbling springs build up into continent-shaping oceans.

The Origin Story

At the heart of Gentle Momentum is the framework I designed for myself when I noticed myself getting caught up in “I need to do it right, fully, perfectly, all of it, this first time” thinking. Because it turned out that that little voice wasn’t helping me finish things I was proud of, the way it promised to. It was actually preventing me from finishing anything. It meant the goalposts moved away from me at the speed of my creativity (fast), and a “first try” effort would never be good enough. Once I saw that dynamic it became clear that I’d made completion, confidence, pride in my work and just plain results impossible for myself. So I figured out another path: Gentle Momentum.

It combats perfectionism (while ensuring that I actually do create better and better stuff). It combats completionism (while letting me get way more done). And it’s a great match for both my “lots of new ideas, short attention span on any give one” brain AND the part of me that loves to dig into an area of work or excitement for years on end.

Hi, I’m Emily.


I partner with capable, creative, curious folks who are building things that matter: in their lives, at work and in the world around them.

Together we are building a world where it’s easy for everyone to thrive.

With years of training as an executive coach and years of experience as a people manager and project leader, my focus is helping everyone I work with own their full power in the world, and then continue to grow it so they can bring more and more world-changing visions to life.

Gentle Momentum is one of the core tools I teach. It reminds us that working sustainably takes us further, faster than burnout-prone approaches – and gives you a concrete playbook for exactly how to work sustainably so you’re finishing projects, continuing to grow your skills and impact, and not burning out.

If you long for a world filled with joy, with fewer systemic barriers and with paths for everyone to thrive because of who they are (not in spite of it), you belong here. I can’t wait to see the momentum you build.

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Your work is inexorable, like the tides.
Let your momentum build.

Gentle Momentum

  • A simple, repeatable 4-step formula for keeping your projects a doable size without sacrificing growth, so you can stop letting perfectionism drive you towards burnout and start creating big impact the sustainable way.
  • Bite-sized lessons in a fillable workbook, with instructions to put each step into practice directly inside each lesson. (It’s a google doc so it’s easy to find, easy to write in whether you’re at your desk or out for a hike and easy to make a new copy each time you use the Gentle Momentum method.)
  • Access to our client-only community of folks re-building their world and the world around them.

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